Articles
Microsoft and the mask of transparency
Sunday 13 May 2007
Yes, the title is supposed to be oxymoronic.
In the April 2007 edition of Wired magazine, there was a feature about corporate ‘transparency’, especially in tech companies. In this instance, ‘transparency’ means opening your company up to the world, warts and all, so that the general public—all of whom are potential customers—can see what’s going on on the inside.
The idea which promotes corporate ‘transparency’ is that by talking about what you’re doing day-to-day, you increase general interest in your company, brand, and products. Of course this ‘transparency’ is most commonly effected in the form of blogs and other new-media online content produced by named individuals within the company.
In order to achieve full transparency, the individual should be
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